Before working with Sakani Seven, our social media ads were driving clicks, but not the conversions we needed. The Sakani Seven team came in, analyzed our funnel, and overhauled our ad targeting and creative strategy. The results speak for themselves—our conversion rates saw a significant bump, and our ad spend is finally driving real business growth. Highly recommend their performance marketing expertise!
We make brands impossible to walk past.
Sakani Seven Limited is East Africa's trusted below-the-line marketing partner — creating impactful brand experiences at the shelf, on the street, and everywhere buying decisions are made.
Brands don't grow in boardrooms. They grow where people shop.
"In today's competitive marketplace, brands need more than visibility — they need meaningful connections with their customers."
Sakani Seven Limited is a leading below-the-line marketing, experiential marketing, and brand activation agency, helping businesses build stronger customer relationships, increase visibility, and accelerate market growth.
Through strategic activations, retail merchandising, branding solutions, route-to-market execution, and consumer engagement, we turn ordinary campaigns into experiences people remember — combining creativity, market intelligence, and operational discipline.
Meet the directors.
Hands-on leadership that stays close to every campaign we run.


Our vision
To become East Africa's most trusted experiential marketing and brand activation partner — recognised for creativity, innovation, operational excellence, and measurable marketing success.
Our mission
To deliver innovative, customer-focused, results-driven BTL marketing solutions that create meaningful consumer experiences, strengthen brand visibility, and drive sustainable business growth.
The highest standards of conduct — every project delivered with competence, consistency, and attention to detail.
Lasting relationships built on honesty, transparency, and ethical business practice.
Creative, forward-thinking ideas that keep our clients ahead of the competition.
We listen, understand the need, and tailor solutions that create measurable impact.
Everything it takes to put your brand in front of people.
Sakani Seven Limited is a Kenyan below-the-line (BTL) field marketing agency focused on direct consumer engagement, tactical trade activations, mass-market retail experiences, and professional staffing solutions. Based in Kisumu and operating across all 47 counties in Kenya and East Africa, we are East Africa's trusted partner for BTL marketing, experiential marketing, brand activation, merchandising and staffing solutions.

In-store merchandising & brand activations
Retail shelves are where buying decisions happen. We maximise product visibility, improve presentation, and turn shoppers into loyal customers through interactive in-store experiences.

In-bar & roadshow activations
High-energy campaigns that take your brand directly to the people — mobile caravans, branded vehicles, entertainment, and crowd engagement across multiple locations.

Route-to-market & branding solutions
Stronger distribution channels and instantly recognisable brands — improving market coverage while creating lasting impressions across every customer touchpoint.

Comprehensive staffing
Permanent, temporary, outsourced, hospitality, and BTL marketing personnel — recruited, deployed, and managed on your behalf so you can focus on the core business.

Training & workforce management
Structured training and continuous performance management, so every person representing your brand is prepared, accountable, and on-message.

Consumer engagement
Direct, memorable interactions that build trust and convert attention into loyalty — with feedback captured on the ground and fed straight back into the campaign.
How a campaign actually gets built.
Every campaign begins with a clear strategy and ends with measurable results.
Understanding your objectives
We take time to understand your business, brand, target audience, and marketing goals before proposing anything.
Strategic planning
A customised campaign strategy — the most effective channels, activation concepts, timelines, and resource requirements.
Seamless execution
From logistics and staffing to on-ground coordination, executed with precision, professionalism, and attention to detail.
Monitoring & quality assurance
Performance monitored throughout, with real-time adjustments to maximise effectiveness and protect quality standards.
Evaluation & reporting
Comprehensive post-campaign reporting with performance metrics, actionable insights, and recommendations for what's next.
Where the work actually happens.
In store, on the street, and behind the scenes with the teams that deliver it.




Sectors we know inside out.
Tailored BTL campaigns, merchandising, and activation across diverse industries.
Trusted on the ground.
A selection of the brands whose campaigns we've taken to market.






Why brands stay with us.
We don't simply execute campaigns — we create experiences that inspire action.
We align with your business objectives, target audience, and market dynamics before a single team goes out.
Meticulous planning and professionalism on the ground, where campaigns are actually won or lost.
Deep experience across experiential marketing, merchandising, promotions, and field operations.
Clear KPIs, detailed reporting, and actionable insight so you can evaluate return on investment.
Every campaign is designed around interactions that build trust, strengthen loyalty, and increase sales.
Continuous workforce management, replacement support, and regular client feedback sessions.
Judged by what happens after the campaign.
Ask us for references from brands in your category.
Let's put your brand where the buying happens.
Tell us what you're launching, and we'll bring the strategy, the people, and the execution.