Experiential Marketing & Brand Activation

We make brands impossible to walk past.

Sakani Seven Limited is East Africa's trusted below-the-line marketing partner — creating impactful brand experiences at the shelf, on the street, and everywhere buying decisions are made.

The Sakani Seven activation team on a branded roadshow truck
Live roadshow activation — Kenya
Brand ActivationMerchandisingRoadshowsIn-Bar ActivationsRoute-to-MarketBranding SolutionsStaffingWorkforce Training Brand ActivationMerchandisingRoadshowsIn-Bar ActivationsRoute-to-MarketBranding SolutionsStaffingWorkforce Training
Campaign strategy planning at Sakani Seven Limited
Who we are

Brands don't grow in boardrooms. They grow where people shop.

"In today's competitive marketplace, brands need more than visibility — they need meaningful connections with their customers."

Sakani Seven Limited is a leading below-the-line marketing, experiential marketing, and brand activation agency, helping businesses build stronger customer relationships, increase visibility, and accelerate market growth.

Through strategic activations, retail merchandising, branding solutions, route-to-market execution, and consumer engagement, we turn ordinary campaigns into experiences people remember — combining creativity, market intelligence, and operational discipline.

Leadership

Meet the directors.

Hands-on leadership that stays close to every campaign we run.

Mrs. Preskila Ondiek, Director at Sakani Seven Limited
Mrs. Preskila Ondiek Director
Mr. Vincent Mitei, Director at Sakani Seven Limited
Mr. Vincent Mitei Director

Our vision

To become East Africa's most trusted experiential marketing and brand activation partner — recognised for creativity, innovation, operational excellence, and measurable marketing success.

Our mission

To deliver innovative, customer-focused, results-driven BTL marketing solutions that create meaningful consumer experiences, strengthen brand visibility, and drive sustainable business growth.

Professionalism

The highest standards of conduct — every project delivered with competence, consistency, and attention to detail.

Integrity

Lasting relationships built on honesty, transparency, and ethical business practice.

Innovation

Creative, forward-thinking ideas that keep our clients ahead of the competition.

Customer-centricity

We listen, understand the need, and tailor solutions that create measurable impact.

What we do

Everything it takes to put your brand in front of people.

Sakani Seven Limited is a Kenyan below-the-line (BTL) field marketing agency focused on direct consumer engagement, tactical trade activations, mass-market retail experiences, and professional staffing solutions. Based in Kisumu and operating across all 47 counties in Kenya and East Africa, we are East Africa's trusted partner for BTL marketing, experiential marketing, brand activation, merchandising and staffing solutions.

In-store retail merchandising and shelf presence
01

In-store merchandising & brand activations

Retail shelves are where buying decisions happen. We maximise product visibility, improve presentation, and turn shoppers into loyal customers through interactive in-store experiences.

Shelf planningPOS placementProduct samplingLive demonstrationsBrand ambassadorsCompliance auditsShelf-share monitoring
Bar interior — in-bar brand activation venue
02

In-bar & roadshow activations

High-energy campaigns that take your brand directly to the people — mobile caravans, branded vehicles, entertainment, and crowd engagement across multiple locations.

Mobile caravansBeverage promotionsEntertainmentProduct launchesCommunity activations
Busy Nairobi street — route-to-market and distribution territory
03

Route-to-market & branding solutions

Stronger distribution channels and instantly recognisable brands — improving market coverage while creating lasting impressions across every customer touchpoint.

Market mappingTerritory planningVehicle brandingShop & event brandingSignageMerchandise
Hospitality and field marketing staffing
04

Comprehensive staffing

Permanent, temporary, outsourced, hospitality, and BTL marketing personnel — recruited, deployed, and managed on your behalf so you can focus on the core business.

Permanent & temporaryOutsourced payrollHospitality teamsPromoters & merchandisersEmcees & hostesses
Team training and workforce management session
05

Training & workforce management

Structured training and continuous performance management, so every person representing your brand is prepared, accountable, and on-message.

Customer serviceBrand representationPerformance monitoringAttendance trackingProductivity reporting
Consumer engagement and customer conversation
06

Consumer engagement

Direct, memorable interactions that build trust and convert attention into loyalty — with feedback captured on the ground and fed straight back into the campaign.

Consumer feedbackLoyalty initiativesSales conversion supportAwareness campaigns
How we work

How a campaign actually gets built.

Every campaign begins with a clear strategy and ends with measurable results.

01

Understanding your objectives

We take time to understand your business, brand, target audience, and marketing goals before proposing anything.

02

Strategic planning

A customised campaign strategy — the most effective channels, activation concepts, timelines, and resource requirements.

03

Seamless execution

From logistics and staffing to on-ground coordination, executed with precision, professionalism, and attention to detail.

04

Monitoring & quality assurance

Performance monitored throughout, with real-time adjustments to maximise effectiveness and protect quality standards.

05

Evaluation & reporting

Comprehensive post-campaign reporting with performance metrics, actionable insights, and recommendations for what's next.

On the ground

Where the work actually happens.

In store, on the street, and behind the scenes with the teams that deliver it.

Who we serve

Sectors we know inside out.

Tailored BTL campaigns, merchandising, and activation across diverse industries.

FMCG Beverage Telecommunications Retail Chains Hospitality Entertainment Consumer Products Financial Services Manufacturing Corporate Organisations Startups & Emerging Brands
Brands we've worked with

Trusted on the ground.

A selection of the brands whose campaigns we've taken to market.

Magical Kenya
Simbisa Brands Kenya Limited
Highlands Drinks Limited
Ajab
Jambojet
RBC Enterprise Limited
Why partner with us

Why brands stay with us.

We don't simply execute campaigns — we create experiences that inspire action.

Strategic thinking

We align with your business objectives, target audience, and market dynamics before a single team goes out.

Flawless execution

Meticulous planning and professionalism on the ground, where campaigns are actually won or lost.

Experienced team

Deep experience across experiential marketing, merchandising, promotions, and field operations.

Data-driven results

Clear KPIs, detailed reporting, and actionable insight so you can evaluate return on investment.

Customer-centric

Every campaign is designed around interactions that build trust, strengthen loyalty, and increase sales.

Accountable partnership

Continuous workforce management, replacement support, and regular client feedback sessions.

What clients say

Judged by what happens after the campaign.

Ask us for references from brands in your category.

“

Before working with Sakani Seven, our social media ads were driving clicks, but not the conversions we needed. The Sakani Seven team came in, analyzed our funnel, and overhauled our ad targeting and creative strategy. The results speak for themselves—our conversion rates saw a significant bump, and our ad spend is finally driving real business growth. Highly recommend their performance marketing expertise!

RM
Raymond MuneneRBC Enterprise Limited
Let's talk

Let's put your brand where the buying happens.

Tell us what you're launching, and we'll bring the strategy, the people, and the execution.